Whether you believe it or not, people are searching for the products or services your business provides. Maybe not right at this very moment, but possibly while you’re reading this article. A recent Salesforce study showed that 46% of consumers surveyed preferred to buy in a physical location, but 87% of those started their research online. So even if you believe your target audience is attracted to you because of your location, your facility/store, or your reputation, take note that the vast majority of those who do prefer the ‘in-person’ experience, still go online to research or validate an assumption before acting.
The question for you is: what does your online presence look like? When someone goes to search for a product or service you provide, will you show up on the first or second page of the search results? According to MOZ, listings on the first page of Google capture up to 92% of the traffic. Second page results capture less than 6%. If you are being found online when they search, what does your website look like? Does it represent your business properly? Does it communicate your business offerings in a professional manner? Does your website address questions that a potential customer might have? Does it make it easy for someone to contact or find you? Is it mobile friendly? Do your website pages load quickly? Do you have a social media presence? If you have a Facebook, Twitter or Instagram account, when was the last time you posted something? If a customer scrolls through your posts, will they find engaging posts that are a balance of information related to your industry, shared posts from others, and information about your products and services?
If you had difficulty answering these questions, or answered no to some of the questions above, you are a great candidate to become a Whidbey Web Design client. Contact us for a FREE, no-obligation consultation. I would love to discuss how my services can assist you in helping people find you online.
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