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Web Design Client
"VISION! I had been struggling with the re-do of my website for years. Rick was patient and brought a fantastic vision to what became my beautiful/functional website.
Beth Kuchynka,
bayleaf
Richard was very responsive to our requirements
“Our web site turned out great. Richard was very responsive to our requirements. I really recommend his company's services!”


Christopher Lyons,
Independent Law Practice Professional
I'm extremely pleased with my website
“Island Internet Presence is my 'go to' firm when it comes to getting found online. I am extremely pleased with the end result. They are great to work with and very responsive.” 
Layli Lewis,
College Connection

I'm excited to see my new site launched.
“I am excited to see the new site launched! It looks absolutely fabulous. You guys are great to work with!”



Terry Cooper, 
Cooper Auto Sales

Our website designer delivers real, measurable results.

Your standard, successful website is made from a blend of beautiful design, clearly written content and a well-thought-out conversion funnel. And all of that’s great, but who wants to just be ‘standard,’ when you can be so much more?

To maximize your website’s potential as a customer-conversion machine, you need to create a visitor experience that is highly engaging and speaks directly to your potential customers’ needs.

Our website designer delivers professional, high-quality websites for our clients that evoke emotion and improve interaction. 
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What's included in our web design work?


We are much more than just website developers. When we take on your project, we get to know you, your business goals and your target audience.Then, we take what we learn and apply it to a design that is customized for your specific needs.

We don't stop with design. We add:
  • Website Personalization
  • Secure web pages (HTTPS)
  • Search Engine Optimization
  • Superior Website Speed (Google Page Speed Test to certify)
  • Easy to use CMS for clients who which to update content and images themselves
  • Weekly or monthly detailed website performance information delivered to your email box
  • Cost effective hosting
  • Automatic Website backups
  • Ongoing backend updates- unlike WordPress sites, ours never require installing updates to keep your website secure and functional.

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Relevant Articles

By Richard 24 Jun, 2017

In 2015, Google updated their search ranking algorithm to factor in a website’s ‘mobile-friendliness’ as a ranking signal. That means that as of April 26, 2015 sites not optimized for smartphones smaller screens started seeing their ranking downgraded.  

If your site is like most websites, Google brings you more traffic than any other source. Google estimates that more than half of all searches are performed on mobile devices. If you aren’t seeing similar results in your traffic, it’s most likely because your website isn’t mobile-friendly. While Google doesn't explicitly favor one method of mobile optimization over another in the rankings, the search engine does recommend using responsive design.  Doing what Google recommends  seems like a no-brainer.

If you are unclear whether your website is considered mobile-friendly by Google, use their  free online test .

If your site isn’t mobile-friendly, you have several options to get you there. These options will be most likely be tied to the web developer you choose, but generally speaking the options include: building a separate mobile website, adaptive design, responsive design or even a mobile app.   For most websites, the best solution is responsive design. Here are 7 reasons why:

  1. Google recommends it
    If your website is like most websites, the vast majority of traffic is coming from Googles search results. Given that more than half of online searches today are coming from mobile devices, shouldn’t your website be in line with what the world’s most utilized search engine recommends? Google recommends using responsive design. That should be good enough for you.
  2. Better Cross-Device Experience   
    Mobile Shopping Research, published by Internet Retailer, found that the majority of shoppers will use multiple devices when shopping. When it comes to conversion rates, it’s clear that usability and trust are key components. What the research found is that customers might begin their research on a mobile device and then return to your site later from a tablet or desktop to purchase or complete a contact form. What if your desktop site doesn’t match the look and feel of your mobile site? With responsive design, your customers will always get a uniform experience across all devices. This reinforces usability and trust and increases conversion which translates into SALES!
  3. Responsive Design is Exact
    Responsive Design provides an ideal user experience on any device. No mater what device your customer uses, smart phone, tablet, laptop or desktop, they will see the site you want them to see. Other methods of mobile optimization can only optimize for a specific device (not multiple devices).
  4. One Website to design, build and maintain
    It is true that Responsive Design is more complex than a traditional desktop website, but with other options, you’ll need to build a stand-alone mobile website. That means with other options, you'll need to invest additional time and expense to design, build and maintain two websites.
  5. Superior SEO  
    If you want your website to rank well in both desktop and mobile search, you’ll only need to optimize one domain and one version of each page. When you opt for a separate mobile website, you are doubling the workload. In addition, with a Responsive Design, you will eliminate the potential of duplicate content which decreases your ranking.
  6. Scalability
    Display technology continues to change on a rapid pace. Mobile phone and tablet screen sizes are always changing. While other methods of design focus on specific screen sizes, Responsive Design does not! Your website will render properly on today’s version of a smartphone, as it will on what comes next.
  7. Cost
    You will hear lots about Responsive Design costing much more than the other methods. You will be surprised when you contact us for a quote. We have been quoting $900 for a basic 5-page website. Hosting plan for a Responsive Design Website costs $39/month. This includes a User Control Panel allowing you to make edits yourself if you choose. This price includes SEO at launch and monthly summary or detailed traffic reports sent directly to your email inbox.

If your website is 3 years or older, you are a likely candidate for a website redesign. The days of talking about most online searches being performed via a mobile device have come! If your website is not mobile-friendly, you are missing out on all those potential customers and clients searching for your products and services from their mobile device. Contact us today for your FREE, no obligation, consultation.

By Richard 24 May, 2017

A periodic review of how well your marketing is performing is critical for future growth! This coming year, as with the past decade, we’ll see an even higher reliance on using online channels to brand and promote your product or services. Five years ago, adults spent less than 1 hour per day online with their mobile device. In 2016, it’s reported to have increased to 3 hours per day. That’s not counting time spent online with their laptop or desktop computers. How about Social Media?

On average social media use continued to climb, although the younger age groups have now reached a saturation point, as about 90% already use social media. The fastest growing segment is the over 65s, which will change the marketing landscape when it comes to using social networks for targeting certain audiences.    All metrics point to the fact that online usage isn’t just reserved for the younger generation.

How does this relate to increasing the success of your business? Consumers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time… which is online.

Most small businesses today still aren’t taking full advantage of ‘Content Marketing’. Understandably so. First of all, the technology and playing field is constantly changing. Business owners don’t have the time or resources to stay current on what the latest online marketing trends are, let alone generate content to push out on social media sites, blogs or emails.

Keeping your website current and relevant is probably a chore to most and isn’t getting attention either. Most small business owners I speak to either believe hiring an Internet Presence Consultant to manage and maintain their online presence is too expensive or not something they wish to invest their money in.

Well, the facts are in! Content Marketing is an investment you can’t afford to make. Don’t be like a recent contact I spoke with who said, “My business isn’t doing well enough to justify spending money for online marketing”. My call to her was prompted by a conversation I had over coffee with a friend who was asking me if I knew of any local print shops that could handle a project for him. I pulled up a local print shop website on my iPhone to show him. Sadly, the website wasn’t mobile friendly and we were not able to get the information he wanted. Instead, we searched Google and went to the business who appeared first on the list.  I wonder how many customers she misses out on daily because of her inferior online presence?

Let us manage and maintain your online presence so you can devote your time and resources to do what you are best at – managing your business and providing awesome customer service!

By Richard 23 Apr, 2017

The internet has opened an opportunity to reach virtually every American consumer. The Pew Research Center, in a survey conducted last year, found that 87% of adults (18 and older) use the internet and 80% of American homes have internet access. Are you doing all the right things to access these consumers?

Today's leading marketing strategy revolves around the generic concept of 'Content Marketing'. The premise is that chances are your competitor also has a website, so what is it that sets you apart from the rest? Enter Content Marketing - content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The three important elements of writing content that sells: content, connecting and converting. It's important to learn and understand practical useful techniques to help you write clear, concise messages from the readers' point of view. By organizing your copy logically and communicating benefits in a conversational and persuasive tone, you will generate more sales and connect with your target audience. The general outline I use to produce the content to promote my clients online:

 

Content

·        Writing for Your Audience

·        The Headline

·        Making It About Them

·        How Your Copy Looks

Connecting

·        Your Selling Points

·        Writing About Benefits

·        Using Simple Words and Short Sentences

·        Conversational, Informal Tone

·        Sell, Sell, Sell – but Do It Softly

Converting

·        Tell Them What You Want Them to Do – Leave No Doubt

·        Convincing Them You Are the Expert

·        The Almighty Call to Action

·        Don't Sell Them - Build a Relationship

·        Get Them to Sign up, Order, or Call

Just being aware of these points isn't enough. Consistent research, learning, and training is paramount to continued success. In my next article, I'll identify some of the free online marketing courses I've used. As you have probably already surmised, producing effective content takes time and effort. If you are a small to medium business owner who would rather focus on your business and leave the Content Marketing to professionals, contact us today. Getting an effective content marketing program started and maintained by a professional Internet Presence firm like ours is much more affordable than you may think.

By Richard 23 Mar, 2017
Are your ready to take your marketing to the next level? Sure, you have a shiny new website and it's even 'mobile friendly'. You have a Facebook page, Twitter account, and an Instagram for your business;  you're updating your status and posting to your Social Media accounts on a somewhat regular basis. But are you getting the results you were hoping for?

Chances are you are like most small business owners and are not seeing the results you expected because you didn't have a set goal in mind and expected instant results.  You didn't take the time to learn about your audience or focus on followers over engagement. If you are ready to take your marketing to the next level, you'll need to resolve yourself to the fact that it won't be easy to pull off. The latest buzz term is "Influencer Marketing".   What marketers have figured out is that simply maintaining your website and social media accounts isn't enough to set your brand apart from the noise that has engulfed the Internet. It's identifying the who and what influences your target audience to make a specific choice. Who is the 'voice in your head?'.

 Is Influencer Marketing the future of Marketing? 

Consider this:

  • 69% of marketers who use influencer marketing consider it effective
  • 73% of marketers say it’s effective for lead generation
  • 76% say it helps with boosting customer loyalty
  • 93% say it can help with building brand awareness
These are stats published by HootSuite and Content Marketing Institute. 

If you consider your own recent purchase decisions - how were they affected by something you read or who you are connected to through the web of social media?  Most likely it was more so than through traditional marketing channels. Influencer marketing is a new twist on content marketing. 

While influencer marketing provides plenty of benefits to marketers, it isn’t an easy task to pull off. You might end up facing a number of challenges along the way. Maybe you’re unable to provide engaging content or choose the right influencers. Whatever the reason is, you might end up experiencing a failure in your campaign.

Check out the top influencer marketing challenges faced when trying to execute a campaign:

  • Identifying the right influencers is the biggest challenge for 75% of marketers
  • Finding the right engagement tactics is a challenge for 69% of marketers
  • 53% say measuring the performance of a campaign is their biggest challenge

So you see that these factors can influence the success or failure of your campaign.  There are a lot of articles written about Influencer Marketing, so if you are ready to step up your marketing game, you'll need to do some homework. If you are like most business owners, you are probably too busy.  My advice if you don't have the time to do your own research:  hire an  Internet Presence firm .  It's a whole lot less expensive than you think!
By Richard 23 Feb, 2017
All marketers know it is important to understand WHO your customers are.

At first blush, one might assume we are looking at characteristics such as age, gender, race, and/or income level. But we are not referring to demographics here; we're referring to psychographics, the term used to describe segmenting your customers by lifestyle, personality, motives and attitudes. Identifying your customers by developing psychographic personas for each segment will enable you  to create content specifically tailored to that segment, which will be more effective, impactful and memorable.


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