One of the most frustrating things that people experience immediately after launching a website is learning that it takes some time for Google to rank the website, and even longer for the site to get on the top-ranking pages. According to a study conducted by ahrefs.com, less than 3% of all pages studied ranked in the TOP 10 Google Search results within the first year for at least one keyword. So what does it take to beat the average?
Here are three things you can do to get Google’s ranking algorithm to take notice.
1)
Be Social Get active on Social Media.
The importance of having an active social media presence cannot be overemphasized. Did you know that 68% of U.S. adults use Facebook? They are second only to YouTube (73%). 74% of Facebook users visit their site at least once per day. If this is where your potential visitors are hanging out, why aren’t you? While there are many options for social media, each platform offers slightly different opportunities. Do a little research to see which platform is best suited for your needs. For business owners who have limited time on their hands to manage their social media accounts, limit yourself to one or two platforms and focus on being active.
2)
Online Networking.
Use Google to search for blogs in your business or service area, and look for those that allow comments. Read the content and pick one or two items for the content that you find interesting and write a comment to point those out and explain why you find them interesting. Another approach is to ask a question about an item in content. Focus on blogs that have space for you to include your business name and website address.
3) Maximize your Social Presence.
Once you have a social media account setup, spend some time finding other people who are active or related to your business or service. Engage with them by commenting and sharing their content. Engaging will get their attention, and most will come to your channel to check you out. If you have been posting relevant and shareable content, they will likely reciprocate and engage with you as well.
Most small business owners either don’t have the time or specific expertise to do the three things outlined above. If you fit this profile, the worst thing you can do is nothing. Be proactive and contact us today! We have several options available to improve your ranking on the major search engines.
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