The internet has opened an opportunity to reach virtuallyevery American consumer. The Pew Research Center, in a survey conducted lastyear, found that 87% of adults (18 and older) use the internet and 80% ofAmerican homes have internet access. Are you doing all the right things toaccess these consumers?
Today's leading marketing strategy revolves around thegeneric concept of 'Content Marketing'. The premise is that chances are yourcompetitor also has a website, so what is it that sets you apart from the rest?Enter Content Marketing - content marketing is a strategic marketing approachfocused on creating and distributing valuable, relevant, and consistent contentto attract and retain a clearly-defined audience — and, ultimately, to driveprofitable customer action.
The three important elements of writing content that sells:content, connecting and converting. It's important to learn and understandpractical useful techniques to help you write clear, concise messages from thereaders' point of view. By organizing your copy logically and communicatingbenefits in a conversational and persuasive tone, you will generate more salesand connect with your target audience. The general outline I use to produce thecontent to promote my clients online:
Content
· Writing for Your Audience
· The Headline
· Making It About Them
· How Your Copy Looks
Connecting
· Your Selling Points
· Writing About Benefits
· Using Simple Words and Short Sentences
· Conversational, Informal Tone
· Sell, Sell, Sell – but Do It Softly
Converting
· Tell Them What You Want Them to Do – Leave NoDoubt
· Convincing Them You Are the Expert
· The Almighty Call to Action
· Don't Sell Them - Build a Relationship
· Get Them to Sign up, Order, or Call
Just being aware of these points isn't enough. Consistentresearch, learning, and training is paramount to continued success. In my nextarticle, I'll identify some of the free online marketing courses I've used. Asyou have probably already surmised, producing effective content takes time andeffort. If you are a small to medium business owner who would rather focus onyour business and leave the Content Marketing to professionals, contact ustoday. Getting an effective contentmarketing program started and maintained by a professional Internet Presence firm like ours is much more affordable than you may think.
All Rights Reserved | Whidbey Web Design